Why are Additional Keywords important?
Selecting and leveraging additional keywords within your content is an critical part of content development.
As we have discussed previously, it often makes little sense to compete for the key terms in your niche until your establish some traffic and credibility, otherwise the chances of ranking highly are pretty slim!
It can make more sense to build relevant content around the key term, by focusing on closely related long-tail keywords. Once you have chosen your focus keyword, it’s time to think about additional keywords that may be relevant for your content.
Let’s take a quick look at how you might go about selecting additional keywords. PLUS, we’ll show you a very simple SEO hack that you can use for free.
Selecting Additional Keywords for SEO
Once you’ve got to grips with the SEO keyword selection process, it’s relatively easy to add some more long-tail keywords that you would like to incorporate into your content.
For example, in our post with the focus keyword on ‘On page SEO’, we have identified a few other phrases that we will be using repeatedly.
After doing some SEO keyword research, we were able to pick out those for which we think we can compete over the long-term.
You can see from the image that these are – ‘SEO optimisation’, ‘on-page SEO’, ‘SEO keywords’ and ‘SEO’.
As you can appreciate, it takes some time to establish which of these additional SEO keywords should be targeted. An extra bit of research via your keyword research tool will help you with this. If you don’t have a keyword research tool available, just try this simple SEO hack…..
Google Search SEO Suggestions
A very simple and much less technical way to check on-page SEO opportunities is to use your trusty old friend Google.
Just type in the beginning of the search term to immediately see longtail keyword variations that may be relevant for your content. If you like, you can use these suggestions to go back into your keyword research tool and check the search volumes, competition and cost-per-click etc.
Using this simple method of SEO in Google search, you can narrow it down to the terms you think will be most relevant to your content, easiest to compete for and most valuable.
Et voila, you are off to the races.
Would you like to recap on what we have just discussed relating SEO keyword comparison?
Check out our 3-minute video which summarises the elements that we have just covered.
That’s it for our post on selecting Additional Keywords.
We hope it helps you tackle the challenge of getting your site ranking organically.
Let us know if you have a questions or comment below- if you would like some help, don’t forget Ranki’s SEO Service for Business.