External and Internal Links for SEO | How To

When you are building out a website, it’s very common to cross-reference different pages or specific pieces of information. If you are not doing this currently, you will want to consider it for your site.

Your WordPress SEO plugin (or other platform!) may also push you to create internal and external links. 

RankMath External & Internal Links for SEO
How to Create Internal Links for SEO

Internal links are easy to create, just highlight a piece of text in your content that relates to another part of your site, and pop the URL into it. 

A very simple example is to link your brand name back to your homepage.

You can usually do this easily via your text editor. For broader SEO purposes, it’s important to interlink different pieces of content around your site to one another, both for users and for search engines.

For external links, the process is the same. Except of course that you are linking to an external source. 

Example of Internal Links for SEO

On this page, we have linked out to RankMath (see image), the WordPress SEO plugin developer. Another aspect of the external link is whether it should be ‘DoFollow’ or ‘NoFollow’. The former means that the backlink will indexed by Google and the external source will benefit from an SEO perspective. 

By selecting ‘NoFollow’, it means that the external will not benefit. Although this may seem like a smart option if you are linking to a competitor website, it can hurt your own SEO performance.

Therefore it’s always good to have a mix of ‘DoFollow’ and ‘NoFollow’ on a webpage. If you are using an SEO plugin, these settings will be reflected in your on-page SEO scoring.

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