SEO Title | Setting the Content Framework
What we want to do is to create a really solid framework for the piece of content that we’re going to create.
That way, whenever the body of content is put into the page, everything links together nicely.
Let’s look at this in a bit more detail to understand what I’m actually talking about here for Basic SEO.
As you can see in the image below, the RankMath plugin is like a lot of the other plugins of its nature when you first look at it. It will give you an SEO checklist of items that you need to tackle to optimize seo.
Setting up Basic On-page SEO
First of all, we’re going to look at the basic seo elements. Okay, don’t panic this might look a bit daunting initially.
But once we go through each individual element in detail you will, hopefully, be able to understand it and tackle it with confidence. First of all, we’re going to look at the SEO Title.
What is the SEO Title?
The SEO Title is otherwise known as the Title Tag. But is this different to the Page Title? Well, the two are usually connected by default, but can be made different to suit your aims.
The SEO Title is the title that shows up in the search engine results pages. In other words, it’s what your potential visitor or customer will see before they even choose to visit your page.
Check out the example preview in the image below, some SEO tools will provide you a helpful preview screen to allow you to decide what works best.
The first thing that you want to consider when you’re thinking about developing your SEO Titles is if you can plug in the actual focus keyword at the start of your title.
So not just into the title any old place, but if it fits naturally into the very start of your title. As you can see, we’ve used the following – ‘On-page SEO | 11 Steps to Master SEO Optimization’.
That’s a bit of a mouthful but we’ll explain more about the different elements very shortly.
SEO Title | Watch our Video Lesson
When we’re thinking about developing our SEO Title or Title Tag we want to consider what makes our page or content unique? We want to think about what we can provide to the customer via our content.
Maybe you’ve created a video, like we have here. Or you have broken your content down into a number of digestible steps.
Perhaps there is a question that you are answering? Or your are letting people know ‘How To’ do something quite specific.
Satisfy the Search Intent
Don’t forget, you want to satisfy the search intent of the user once the person comes through to the content. So make sure there’s good, strong linkage between the content itself and the SEO Title.
Once you put in the main focus keyword you want to consider can you extend that keyword out to one of the long tail phrases or keywords that you find through your keyword research.
If it’s not natural to do that, you may want to just plug in some other keywords towards the end of your title tag.
As you can see from our SEO Title, we have been able to implement a couple of additional keywords that we’re targeting within this post.
‘SEO optimization’ is another keyword that we want to tackle as well as ‘on-page seo’ here.
Hence why we’ve integrated it into the SEO Title.
What else have we included? There are a couple of additional elements that you may or may not have picked up on.
One of them, is the use of what is referred to as a Power Word.
Power Words in SEO Title
Firstly, what is a power word? A power word (also sometimes confused as a trigger word) is a word that evokes an emotion and a response. It instills in people the desire or need to respond to whatever you’re presenting them with.
Of course, that’s great for business operators and marketers!
Can you notice where the power word in our SEO Title might be?
Well, we’ve called it ‘11 Steps to Master’ and ‘Master’ is the power word.
So that gives the impression that someone is going to master the subject or gain a level of knowledge that will be beneficial to them by consuming the content.
That’s just one example of using a power word in your title to invoke that interest and create an emotional response from the reader. Hopefully, encouraging them to click through to your content.
A well as that, it’s often useful to throw in a number if you can, hence ’11 steps’. As I was saying earlier, whatever it is that you’re promising to the reader. make sure you deliver it on the other end (when they view the content).
Optimising SEO Title Length
Another thing to remember that I haven’t mentioned, is that you have to be very conscious of the length of the title tag itself.
Google, as you can see in the image, will start to cut off certain characters if a title tag is too long and if it’s too short that isn’t preferable either.
Many of the SEO plugins will guide you towards what is an acceptable length but you’re probably talking around 45-60 characters for SEO Title optimization.
As you can see in our example, 49 characters is within the optimal character range.
That brings us to the end of this short lesson on SEO titles and creating awesome Title Tags. We hope it was helpful for you and sets you on the path to creating sustainable online success for your brand.
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